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TODAY: February Social Media Breakfast Door County in Sturgeon Bay at The Inn at Cedar Crossing #SMBDC

POSTED ON February 16th  - POSTED IN Special Events

The February monthly SMBDC meeting, hosted by The Inn at Cedar Crossing will explore smartphones and mobile Web marketing this morning from 9 – 10:30 am.

DesignWise Studios' Stephen Kastner

You have probably been seeing them and wondering what they are doing on the back of a business card, on a postcard, a billboard, a catalog or a newspaper ad. They are starting to appear in Google Place listings and on many savvy Websites. Those little black and white patchwork quilt patterns made up of what look like random squares are not random…

Common in Japan, where it was created by Toyota subsidiary Denso-Wave in 1994, the QR code is one of the most popular types of two-dimensional barcodes. QR is the abbreviation for Quick Response, as the creator intended the code to allow its contents to be decoded at high speed.

A smart phone can scan QR codes with its camera, either with an application that a user downloads or via software that’s already installed on the phone. To find out what application to use for your phone, we recommend doing a Google search for the model of your phone + “QR reader.”

Click to download this free book on social media marketing

The little man on the cover of my book is pointing to a QR code that will immediately call up the DesignWise Studios Website if you scan it with your smart phone. It will be saved as a bookmark for later reference and when your phone seeks out the Website it is mobile-friendly.

That means it is delivered by a content management system (CMS) designed to respond with multiple styles depending on whether a desktop machine or a handheld device is calling for it. All of our work at DesignWise Studios is now mobile-friendly – an especially important factor for businesses in a tourist zone where visitors frequently access the Web from a handheld device.

We will discuss QR codes, how to make them, use them on your advertising and how to read them. We will also talk about serving smart phones and how to create a mobile friendly Website from 9 am – 10:30 on Wednesday, February 16 in Sturgeon Bay.

You can email or call 920.256.9449 with questions. The event is free and reservations are not necessarry. The Inn at Cedar Crossing at 3rd Avenue and Louisiana Street has been kind enough to provide the entire main dining room for our meeting. You may order off the menu at your own expense. SMBDC meetings take place on the 3rd Wednesday of each month from 9 – 10:30 am.

Brew Coffeehouse Hosts Next Social Media Breakfast Door County in Ellison Bay, Jan 19

POSTED ON January 14th  - POSTED IN Special Events

The January monthly SMBDC meeting is sponsored by Brew Coffeehouse, providing participants with delicious coffee and snacks on Wednesday, January 19 from 9 – 10:30 am.

Mark Zuckerberg

At the close of 2010 when Time Magazine named Mark Zuckerberg their person of the year, they not only paid homage to the creator of Facebook. They also recognized the dynamic change that he has brought about in the way that more than 500 600 million people live and share their lives in the digital age. Soon after, the Washington Post announced that Facebook had ascended into the number one position as the world’s most visited Website. What was once a Google-centric Web has become a people-centric Web.

But, something even greater has taken place. We no longer think of Facebook as a Website. It has become a place… a virtual place that you go to when you want to hang out and check in with your friends. The next monthly meeting of the Social Media Breakfast Door County (SMBDC) group will explore what this shift means to the Peninsula’s business owners, independent artists and non-profit organizations who are seeking the greatest return on their marketing investment.

How Facebook Pages are the new Yellow Pages – and the listings are free,” will be January’s topic of discussion led by new media marketing consultant Stephen Kastner, founder of the SMBDC meetings. “The past decade was all about building a World Wide Web of information delivered in Websites,” says Kastner. “The next decade is already more about the World Wide Web of people.”

Stephen Kastner

Kastner publishes a free book, “6 Steps to Becoming a Social Business” in which he quotes Professor Sut Jhally, founder of the Media Education Foundation: “Advertisers have to go to where the audience is… if they want to sell products. They have no option but to go where the audience has gone. If the audience has gone online, gone to iPods, gone to Facebook – wherever the audience has gone – that is where advertisers must go.”

The book is a never-ending project, written about a subject that is continuously changing. Printing it would be a waste of time Kastner says. In three months it has already had more than 15 revisions, the most-recent of which moves Facebook into the “First Step” position in order of importance. You can download a free copy of the latest version at his Website.

On the third Wednesday of each month, Kastner brings real people together at various Door County locations to have a breakfast dialogue about social media. The English Inn in Fish Creek, Glas Coffeehouse in Sturgeon Bay and the Harbor Fish Market in Baileys harbor have each hosted SMBDC meetings which began in October, 2010.

The January breakfast will be sponsored and hosted by Brew Coffee House in Ellison Bay. Rumor has it that Jennifer Lee, Door County artist, barista and Brew manager will be baking some specialty treats, providing complimentary coffee and snacks for participants. The SMBDC meetings are free and open to the public, but an RSVP is requested out of consideration for the host venue.

You can email or call 920.256.9449 with questions or to make a casual reservation for the Wednesday, January 19 SMBDC meeting at Brew Coffee House in Ellison Bay from 9 – 10:30 am. More information is available online at

Peninsula Arts Association Board and Fundraiser Crew Thanks Local Musicians, Businesses and Individuals Who Came to The English Inn for PAA Fundraiser

POSTED ON December 20th  - POSTED IN News

“I was truly overwhelmed by the outpouring of support to benefit the PAA on November 10 at The English Inn,” says Peninsula Arts Association (PAA) Board member and participating musician Pete Thelen. “It’s been our mission and focus to grant financial support dollars to individual artists and local institutions over the past 73 years.  But on Wednesday evening, the spotlight was clearly on the Grandmother of the Arts in Door County and I hope the success of this fundraiser will spark another 73 years. Thanks, to all who participated.”

Dorothy Scott

The event included an evening of talented entertainment  donated by local musicians including Lynn Gudmundsen, Julian Hagen, David Hatch, Rich Higdon, Ben Larsen, Patrick Palmer, Marise and Lia Redmann, George Sawyn, Dorothy Scott, Pete Thelen and Jay Whitney.

The English Inn put forth a lavish buffet that included their famous chocolate dessert fountain. More than $3,000 in prizes were placed up for bid in a variety of silent auctions and raffle items donated by local business supporters.

“It was a night of delicious food, great music and so much more,” says Alicia Mulliken, PAA Board President. “In order to even begin to thank the special musicians and all of the arts and business people who contributed and friends who attended,  I must start with expressions of gratitude to Jon Massad who took this idea and made it happen. He had the incredible and deft help of Brynn Swanson who dotted every “I” and crossed every “T.”

The event was generously supported by the following businesses:

American Folklore Theatre, Al Johnson’s Swedish Restaurant & Butik, Alaniz Gallery, Azure Menswear, Bath, Body & Soul, Carol Wuollett Pinkalla, Cheesecake Etc., Curt’s Oilerie, DesignWise Studios, DeWitt Jewelry, Door Shakespeare, Edge Salon, Elliot’s Mercantile, Ellison Bay Pottery, Fine Line Classics by David Hatch, Fine Line Design Gallery, Four Seasons Tree Service, Gage, GM Bentley Hand Engraver, Gibraltar Grille, Gills Rock Stoneware, Glow Salon, Greens N Grains, Hands On Art Studio, Hat Head, Hide Side Corner Store, Karen Henriksen, Karin Miller Knutson, Karsten Topelmann, Lavendar Spa, Main Street Market, New Leaf Acupuncture, Orchard Country Winery, PC Junction, Peninsula Music Festival, Popelka Trenchard Glass, Purple Feet Wines, Quilter’s Quest, Scaturo’s, Sonny’s Fish Creek, Spielman’s Kid Works, Steel Bridge Songfest, Tannenbaum Holiday Shop, The Massage Studio, Vartanian & Sons, Waddell & Reed Financial Advisors and The Wild Tomato.

Including thanks to the more than a hundred guests who attended, we’d all like to thank Ginny Olson, owner of the Sand Bay Lane B&B who decided to create her own silent auction item – a house concert featuring some of the entertainers performing that evening. Then she bid $1,000 to win it! This has been one of the most successful fundraisers ever held for the PAA, raising more than $3000 for grant funding initiatives to Door County artists. Thanks to Stephen Kastner of DesignWise Studios of Door County for handling the PR and social media marketing of the event hosted by Door County Chefs and Door County Style online magazines and the Door County Lodging guide.

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